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Trade Show | Cosmoprof Bologna – Day 1

We’re here in Bologna for the next three days to cover Cosmoprof Bologna, the beauty industry’s most important trade show. Each day, we’ll highlight the most interesting finds of the day. Here are some notable products from day one.

1. Seecret by Hapro
Although this machine may look like a tanning bed, its actually an anti-aging bed. It uses red light therapy to stimulate collagen and elastin production. A unique vitamin D light system is also integrated to simulate the body’s vitamin D supply. This results in younger, smoother skin and overall well-being. Claims include disappearance of small lines and wrinkles on the body. 12 minute sessions in two day intervals are recommended for optimal results. It’s also programmed with customized sessions for women (focuses on the décolletage) and men (focuses on hands and arms). While there are other machines like this on the market, many of them combine red light therapy with UV lights, which are actually aging.

2. Flexia Cell Stella “Face Keeper”
This is a popular at-home “face lift” mask in Japan. The mask is made with a patented fabric that contains silver. The mask also uses very low micro-currents called “Nano-Currents” to promote the regrowth of cells. According to clinical data, one 15 minute treatments has an estimated 50% increase in the rate of collagen synthesis, thereby reducing wrinkles and lifting sagging skin on the face.

3. Geka “Lashes of the World”
This year, Geka presents the “Lashes of the World” mascara collection of customized brushes tailored to specific ethnic womens’ needs.
– Asian lashes are shorter and tend to point downwards. The brush (not pictured above) is smaller in order to get in between each individual lash and separate them.
– For the Scandinavian and Eastern European women, the twisted brush (yellow wand image) gives a doll eye effect.
– Latin and Indian women tend to have long lashes, so the unique square brush shape (purple wand image) features a mix of bristles and discs for maximum volume. It also provides a “wet lash” effect.
– African women tend to have thick, straight lashes. The hybrition brush (orange wand image) provides a rich, shapely curl. The brush is made with hybrid technology that combines foil and bristles. Foil between the bristles allows more product to get on the lash rather than stay on the brush.
– For those in moderate climates with thin lashes, this brush (blue wand image) combines three technologies to volumize and thicken lashes. It features a patented Hypno cut star shape, three volume zones and special treatment of the tips so lashes get that volume, length, separation and maximum product it needs.

And due to the proliferation of lash growth serums hitting the market, Geka came up with two special brushes to maximize the application process. One brush is made with polyester and fibers, because polyester absorbs gel formulations better, and the other is molded and flocked.

4. Nails Inc.
As expected, there were a lot of magnetic polishes, nail wraps and special effects polishes on show, but Nails Inc. gave us a sneak peek at their twist on the magnetic polishes and special effects. In a couple of months, they will launch the “Fishnet Magnet Nail” (left image) and the Nail Jewelry line that gives fingertips a jeweled effect.

5. Rebhan Glass Polymer
Rebhan’s Glass Polymer line looks and feels like glass but it’s not glass. It is made with PET (glass polymer). Biotherm Homme was the first project with this material. The directive was to replicate the look and feel of the original glass bottle. Rebhan used the thick base and strong walls previously found only in glass to recreate a glass effect. Unlike most glass, you can color the glass polymer to match a specific color and its cheaper to produce.

 


 

 

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