Jun 26, 2018 | By Emma Griffin
Apr 09, 2010
Since 1988, The Track & Field Store has been Brazil’s premier store for the latest in fitness apparel and accessories… now, we have our very own outpost here in NYC. Strategically located near Central Park, at 77th Street and Madison Avenue in New York City, The Track & Field Store opened its doors in early 2010.
The flagship 850-square-foot store (designed by award winning Brazilian architect Arthur Casas) features an innovative display of merchandise in the form of a “Capsule wall”. The Track & Field Store displays merchandise in approximately 1,100 clear individual capsule containers that cover an entire wall of the store. Individually packaged by style, size and color, each encapsulated item is readily available for customers to try on in one of three dressing rooms, or take directly to the cashier for purchase. The capsule packages are made of all natural Ingeo ™ plastic made from plants rather than oil. Having less impact on the environment than regular plastic, less fossil fuel is used, and less greenhouse gas emissions, therefore contributing the reduction of their carbon footprint.
Track & Field not only features products that are chic and stylish, but also that enhance performance. Intelligent yarns, when in contact with the skin, cause cellulite reduction, thermoregulation, and postpone muscle fatigue. Collections include the core collection which is designed to meet a variety of lifestyle needs for all athletes including indoors and outdoors activities plus casual wear meant to be worn anytime. The Track & Field Store also carries apparel and limited accessories specific to Cross‐training, Triathlons, Yoga, Running, Swimming, and Cycling as well as seasonal winter and summer sports including a high‐ end swimwear collection that is reputed as a favorite amongst Brazilian models.
997 Madison Avenue, New York, NY 10075
Tel: + 1 212‐355‐1944
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.