Robert Bradford creates life-size sculptures of animals from discarded toys and other colorful plastic pieces like combs, buttons and clothespins. Interestingly enough, the London-born and U.S.-trained visual artist works as a psychotherapist on the side. In 2002, he started to consider the possibilities that his children’s forgotten toys could have as part of something bigger. Bradford says he likes the idea that the plastic pieces have a history and that they also pass on a “cultural history” as each of the pieces represents a point in time. Recycling is not his primary concern, but each sculpture certainly keeps quite a few pieces from becoming landfill. Some of the sculptures contain pieces of up to 3,000 toys and sell for $19,000.00, so it’s probably not the kind of gift one would rush home to a child.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.