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Tori Kelly appointed brand ambassador for William Rast

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Sequential Brands Group has signed singer-songwriter Tori Kelly as brand ambassador for William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala.

William Rast’s autumn/spring ad campaigns will feature Kelly and launch in select traditional and digital media outlets, on billboards and in retailers such as Lord and Taylor.

Jameel Spencer, division president of fashion at Sequential Brands Group, said: “We were really attracted to Tori’s youthful vibe, impeccable style and undeniable talent. We are thrilled to have her on board.”

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