Topshop Unique took over London’s Spitalfields Market for its latest catwalk collection, with items that were available for purchase straight after.
The Topshop brand had much to celebrate this London Fashion Week; from a new location space (Spitalfields Market) to a new retail model (see now, buy now). Taking place on Sunday, the Topshop Unique show dazzled crowds in London with an 80s inspired collection, pieces of which were available to purchase directly after the show.
The clothes themselves took inspiration from the London fashion markets in the 80s “a time when individualism roared through the city to the soundtrack of punk and New Wave at the iconic venues Camden Palace and Blitz”. To reflect this 80s style, models came down the catwalk in tops with shoulder pads, body con dresses and dresses with thigh high splits, plus zebra print sheer blouses that screamed 80s power dressing businesswoman. The soundtrack was also suitably 80s.
The current face of Topshop’s AW16 campaign, model Taylor Hill opened the show, while celebrities like Ellie Goulding, Ella Eyre and model Erin O’Connor sat front row.
A selection of the key catwalk garments were available for purchase after the show, via the onsite shop (similar to the Tommy Hilfiger show this season which also offered consumers the option to shop the collection straight away). Consumers could also shop the full beauty looks on the day, and now on Topshop.com and in select stores.
Topshop is the only high street brand that shows at London Fashion Week, and this runway to retail model makes sense for the brand, which is used to turning product around quickly. The Topshop show and the announcement about the retail model made a huge impact on social media, appealing to the brand’s 1.3 million Twitter followers.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.