11 hours ago | By Nigel Taylor
Big data meets consumer insights. Experience WGSN.
Jul 28, 2015
Topshop has stopped orders of tall, skinny mannequins after a customer-led Facebook campaign against showcasing clothes on this shape gained momentum.
Laura Berry took a photo of one of the mannequins while shopping at Topshop in the Cribbs Causeway shopping centre near Bristol, asserting it was “ridiculously” proportioned.
In response, the company said it was a size 10, but taller than the average woman at 6ft 1in.
Berry then posted the picture on Topshop’s Facebook page, calling out the company for its “lack of concern for a generation of extremely body-conscious youth”. She also accused the retailer of encouraging young women to aspire to unrealistic body ideals.
She said: “I’m fairly certain if any of us were to witness this in our teenage years, it would have left us wondering if that was what was expected of our bodies,” adding she expects many women of all ages are being made to feel insecure by Topshop’s mannequins and advertisements.
Within a few hours, the message received more than 3,000 likes and 700 comments, including a public response from a Topshop spokesman.
Topshop admitted the model had been tailor-made “for impact” before stating the company was not placing any further orders on this style of mannequin, which was “not meant to be a representation of the average female body”.
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