Topshop unveils ‘Individual Spirit’ Christmas campaign
By WGSN Insider

This year’s Topshop Christmas campaign celebrates nine rising fashion stars, the names you need to know for 2016. WGSN Global News Editor Nigel Taylor reports

Nov 01, 2016

33 sec

Topshop’s new Christmas campaign features nine of the next generation ‘It’ supermodels to showcase the UK high street fashion retailer’s season party outfits.

Metallics, velvet, vinyl and delicate ruffles feature in the line-up that comprises Lottie Moss (sister of Kate Moss), Stella Maxwell, Marjan Jonkman, Jing Wen, Kiki Willems, Cami Morrone, Londone Myers, Damaris Goddrie and Caitie Greene.

Topshop Christmas campaign: Damaris Goddrie

Damaris Goddrie

Topshop’s creative director Kate Phelan said: “This season is about the individual spirit of a woman – she no longer wants to be part of a tribe, she has her own style.

Topshop Christmas campaign

Topshop Christmas campaign: Stella Maxwell and Marjan Jonkman

“For the Holiday campaign I wanted a family of new faces that have a different type of beauty from one another. I don’t tend to match looks in an obvious way, I like to mix in unexpected elements and use the power of styling to draw out personalities.”

Topshop hopes that the campaign shows consumers how to embrace party dressing without a one-size-fits-all approach to fashion this season. The fashion brand is running the campaign in print and across its social media platforms.

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