16 hours ago | By Joanne Thomas
Topshop’s new Christmas campaign features nine of the next generation ‘It’ supermodels to showcase the UK high street fashion retailer’s season party outfits.
Metallics, velvet, vinyl and delicate ruffles feature in the line-up that comprises Lottie Moss (sister of Kate Moss), Stella Maxwell, Marjan Jonkman, Jing Wen, Kiki Willems, Cami Morrone, Londone Myers, Damaris Goddrie and Caitie Greene.
Topshop’s creative director Kate Phelan said: “This season is about the individual spirit of a woman – she no longer wants to be part of a tribe, she has her own style.
“For the Holiday campaign I wanted a family of new faces that have a different type of beauty from one another. I don’t tend to match looks in an obvious way, I like to mix in unexpected elements and use the power of styling to draw out personalities.”
Topshop hopes that the campaign shows consumers how to embrace party dressing without a one-size-fits-all approach to fashion this season. The fashion brand is running the campaign in print and across its social media platforms.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.