13 hours ago | By WGSN Insider
For A/W16 Topshop, the British retailer (which has a huge presence in the US, with standalone stores in NYC and LA, plus concessions in American department store Nordstrom) has picked model Taylor Hill to front their latest campaign. In addition to campaign imagery, the model also features in a mini-film created in NYC for the campaign, complete with her dog Tate, and showcasing clothing from the latest A/W16 collection.
Speaking about the campaign, Hill said: “It feels really cool to be Topshop’s campaign girl, I never thought I’d do campaigns, especially not for Topshop. I’d always see the big models doing it and never thought I would, but here I am!”
The clothes for A/W16 include the quintessential leather jacket, leopard print and plaid skirts, and even #throwback nostalgic style t-shirts featuring characters from the TV show Friends, giving the collection a complete 90s American feel- Taylor even teams her outfit with Dr. Martens style boots for the complete 90s head to toe look.
Speaking about the campaign, WGSN’s Cassandra Napoli, Assistant Editor, Digital Media & Marketing, said:
“Topshop made a very smart decision by tapping Taylor Hill to front their campaign. At only 20 years old, this All-American supermodel in the making has graced the pages of Vogue, the Victoria’s Secret catwalk,and was just recently announced as the face of Lancome. All of these accomplishments have earned her 4.2M Instagram followers, which is just 800K shy of former Topshop covergirl, Karlie Kloss’s 5M followers. In the last 6 images Taylor has posted to Instagram, they received an average engagement rate of approximately 5.5% proving her influential status.”
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.