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Topman UK, denim videos

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Directional British high street retailer Topman is releasing three short-films to promote the brand’s latest young men’s denim collection.

The films are directed by fashion photographer Laurence Ellis and follow the lives of three guys, Louis, Henry and Sid as part of a larger online marketing campaign.

“Jeans are something very real and transcend passing trends,” says Ellis. “They are a part of each person and are worn very differently. The characters that we created and the journeys they take are each very individual and reflect their stylistic identity.”

The films will launch online on Monday, October 4th at Topman.com including behind-the-scenes footage and interviews. Topman customers will also be able to browse the new collection online in a dedicated denim room featuring the styles worn in the film.

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