Apr 27, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
British high-street staple Topman announces the launch of a small Japanese selvedge denim line in partnership with legendary producer Kurabo Mills from Japan on June 4th.
Ask the average man 2 years ago most would be baffled when asked what selvedge denim was. Yet today we are seeing a growing number of commercial retailers offering up decent and affordable lines of narrow-loom fabrics for their jean styles. From Naked & Famous’ Unbranded Brand ($82) to Uniqlo ($39) and ASOS ($74), these offerings (along with a handful of informative denim sites out there Rawr and Denim Hunters) demonstrate how men are becoming more savvy about their raw denim choices.
British men’s retailer Topman is another major high-street stalwart that has tapped into the movement in recent years with their line of selvedge denims that it sells online and at its top tier stores. This week the chain announced that it will expand its offering with a small collection of Japanese selvedge denims in partnership with the workshops of Kurabo Mills, a notable producer that is used by premium labels such as Endrime, Livid Jeans and Baldwin. Kurabo is one of the oldest mills in Japan and is known for its use of natural indigo dyes, durability and unique fade qualities. The collection is made up of three different styles: two styles of slim-fit jean (£75) giving a choice of a raw or pre-faded “worn vintage” finish – and a denim jacket (£85). Products will be available in stores and also online from June 4th.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.