May 09, 2018 | By WGSN Insider
Topman’s latest concept, the Topman General Store, opened last week over two discreet floors on Commercial Street in the heart of London’s Shoreditch neighborhood. Curated by Gordon Richardson, Design Director of Topman and Matthew Murphy Creative Director of b store London, this intimate space will feature an edited selection of core Topman pieces, Topman Design, Topman Limited and seasonal project collaborations alongside a carefully selected range of key branded items, limited edition artworks and books exclusive to this store.
Exclusives for the launch include T and F Slack Shoes who have designed three derby styles exclusive to the General Store, as well as Swear who have produced two pairs of footwear. Surface to Air jewelery is available, along with a limited edition T-shirt made exclusively for the launch and Rite in the Rain General Store notebooks.
A contrast from what you’d normally come to expect from Topman, The General Store features very minimal signage and branding with all the fixtures and furniture being bought from vintage fairs. Furnished throughout with custom-built displays, the store is meant to act as both a social hub and fashion destination for a local community by featuring temporary art installations, frequent fashion updates and in-store events.
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