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Top Of The Shops

img_4692as.jpgI don’t know about you, but I can’t wait for Topshop to finally open in New York! Coming in October to 478 Broadway in Manhattan, the four-story flagship will be the first U.S. Topshop location. Topshop owner Sir Philip Green told Women’s Wear Daily, “This is going to be Topshop in all its glory, identical. It’s not going to be Americanized. It will be London transferred to New York.” If you’ve ever been to the chain’s ginormous Oxford Street megastore in London, you’ll know this is good news. The entire cool environment of the Oxford Street location – the Topman men’s department, DJs, personal stylists, vintage, shoes, armies of mannequins, designer collaborations, delivery service – this will all be in play at the New York store as well. How cool is that?
I went to the recent press preview of the new store at Industria and got to see some pieces from the upcoming Fall 2008 collections. The women’s wear is broken down into four distinct categories – I especially liked some of the fashion goth pieces and shoes and also the pieces they are referring to as”Bandstand” – sort of a retro/40’s USO inspiration with sequined hot pants, cool officer’s caps, and a red, white, and blue palette. Check out some of my photos from the preview below. Also, I couldn’t help but notice that they had a huge wall of street style photos as part of the preview for no apparent reason. Perhaps all of the people in the shots were wearing Topshop – although they were presented as actual street style captures, not staged photos. Regardless of whether the shots were staged or not, it highlighted for me the increasing influence that street style is having on fashion these days. xo eddie

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  • Now they have to open one over here 😛

  • Sweet! I knew it paid to leave in New York.

  • Nina

    Hey Eddie–

    Marianna told me those street photos on the big wall were all of the London flagship’s employees and it was done to illustrate the stylishness of the staff + their status as “experts.”

  • Cool thanks – yeah they looked great – I recognized 2 of them (the staff) that I had shot while in London last time! Topshop always keeps their ear to the street – still though it’s very interesting to me how in the recent past advertising materials of this sort would have been done only with professional models and highly paid photographers/stylists. Thanks to blogs, and the internet, and reasonably priced digital SLR cameras, real people with great personal style are having a real cultural moment. Supermodels suddenly seem so last millennium…

  • I caaaaan’t wait any longer!

  • I wish we had one here!

  • I’ve been waiting for this since…last summer! can’t wait–love the snake skin and tan shoes, love the blue dress with the heart print!

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