Pitti Uomo 88 – Top 10 Denim Street Style Looks

WGSN highlights the most directional indigo and denim looks from the influential menswear institution that is Pitti Uomo.

Earlier this month Pitti Uomo hosted its 88 edition of its world renowned menswear trade show. The show has become just as well known for its streetstyle as it is for the actual fair and this summer proved no different with gents attending in their usual sartorial attire as well as some new contemporary streetwear styling that has become more popular in the infamous courtyard over the past few seasons. And of course denim and indigo was a sure hit, with younger and older attendees showing off their obsession with everything blue. A certain relaxedness could be felt throughout, undoubtedly linked to the favorable weather dominating the Tuscan capital the past few weeks. Here’s our rundown on the top 10 denim styling from the 3 day show:


1. Premium Chore

Now a staple item in the mens wardrobe, guys look to raw and glossy updates of this workwear classic to pair with more urban styling, a trend we have been tracking in our WGSN Denim Developments reports (subscribers only).


2. Layered Destruction

Destruction remains an important finish for denim season on season with more extreme looks taking hold as of late. Ecru is a great summer update to classic indigo looks with heavy fraying and laddering accented further with soft stonewash patchworks beneath.


3. Short Suit Set

With scorching weather in the Tuscan capital, some of sartorial gents opted for relaxed tailored options like this deconstructed blazer and shorts in bright cast indigo. Whats great about the indigo dye is that the jacket will fade over time, just like your jeans adding a truly lived in look. The gingham shirt is a nice nod to true workwear looks too.


4. Double Breasted Denim

Once again this gent turns out for a second day in just as dapper attire as before but this time opting for a complete suit in raw denim. The double breasted styling adds a more classic approach, but the unbuttoned stance with printed shirt and straw traveller hat adds a vacation coolness to the look.


5. Coordinated Set

A more bolder look than the previous outfits this kitschy 2-piece set pairs matching bandana prints, a popular print for Japanese markets. The colour blocked sleeves break up the look, while the upsized bermuda shorts add a more urban boardshort appeal.


6. Indigo-Ecru Styling

Ecru has been on the rise for the past few seasons in denim and looks its best when styled with deep and saturated indigos. This dapper gent looks to multi-layering, pairing gingham pants with an ecru work apron, topped off with a shrunken and boxy utility shirt.


7. Contemporary Coverall

While the coverall or bib’n’brace is seen season on season something feels fresh seeing it in these ultra lightweight and slouchy construction. While the item has all the classic workwear trimmings the silhouette is sharpened with slim and tapered leg, the deep purple sweater and hair sets off the wide awning stripe print in a contemporary streetwear way.


8. Indigo Artisan

Japanese styling has been a huge look on the S/S 16 runways and this silver fox perfectly nails the look. From the kimono style chore coat with obi-style belting to the native american accessories and jewelly and selvedge cargo pants, this look appears as though its walked straight out of a Kapital catagolue.


9. The Chambray Waistcoat

While some gents went for the full-on suit some guys styled the sartorial look down a gear with chinos and vest for a more relaxed look. Take note again of the tonal ecru styling tipped off with that crisp grey chambray. The coordinating, brown loafers, watch and tortoise shell sunglasses exemplify the intricate level of detail these guys think about in their outfits.

10. Elongated Shirt

Some of the more directional males opted for irregular silhouettes like this elongated half placket shirt. The silhouette nods to Islamic abayas but the menswear details like rounded collar, front placed pockets and chambray construction give it a contemporary and functional look.

Follow Samuel on Instagram: @Samutaro

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