Tonight in London: Donna Ida and Simeon Farrar

As we know, statement DIY denim is in. So tonight’s London Donna Ida event over in West London is set to get the juices and print colors flowing. The renowned denim store has teamed with London fashion designer Simeon Farrar to create one-of-a-kind, statement denim.

Famous for his printed tees, Simeon will be customizing any jeans bought on the day with animal prints, layered colors and even hand-applied painter looks. Festivities go on until 11pm. The event is part of the Elizabeth Street Summer party in Belgravia and raises money for Battersea dogs and cats home. Check out the video below for a sneak preview of the sort of looks Simeon can create:

Donna Ida, 40 Elizabeth Street London SW1W 9NZ

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