19 hours ago | By Carlene Thomas Bailey
Get a demo to experience WGSN for yourself.
Jul 14, 2016
Along the West Side Highway in New York, the quintessential American brand displayed its spring men’s presentation yesterday.
The diverse selection of male models posed on plinths in next season’s garment offerings, while accessories were carefully arranged neatly on Instagram square style displays complete with exotic plants.
Presented against the backdrop of the New York heat and humidity, the models were focused on next summer, prepped and ready for the beach, complete with leather tote beach bags and paisley print bucket hats to keep the sun off their eyes.
The overall look from Tommy Hilfiger felt like a clip from a Wes Anderson movie, if you transplanted Jason Schwartzman from the city to the beach side, it was also a clear continuation of the S/S16 womenswear story with Gigi Hadid, described last year as “a journey to the Caribbean where happy colours and madcap pattern play meet heritage with a twist.”
This collection borrowed from Gigi and the girls, with the prints coming thick and fast and a lot of the familiar colourways seen on the catwalk from last September (tropical: yellow, red, orange and green) popping up again here, especially with the accessories and footwear.
The quintessential American styling was felt throughout, with V-neck sweaters, the classic Polo but in a terry cloth fabric for summer and traditional athletic track pants.
Standout details included the oversized 90s style pockets on the denim jeans (that looked freshly picked from their archive), the selvedge denim jacket, rope trimmed slides and zip details on the lightweight summer jackets.
For a full, in-depth daily report on the collections, head to WGSN to subscribe.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.