Apr 18, 2018 | By Sandra Halliday
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Feb 18, 2015
Tommy Hilfiger debuted one of his most inspiring collections yet in celebration of his 30th anniversary Monday. The New York Fashion Week sports-themed show saw a football stadium set created inside the Park Avenue Armory, for a fashion experience that arguably rivaled the Super Bowl XLIX halftime show. There wasn’t Katy Perry or Missy Elliot on hand, but Gigi Hadid and Jourdan Dunn ticked a few boxes for me when I managed to pose with them for selfies backstage.
As part of our #WGSNhub campaign, we were lucky to have Tommy give us a play-by-play of the collection prior to game day and then from the locker-room (yes, I mean backstage again, see where we’re going with the puns here…) before the show began. Take a look at some of our instant-replay coverage on Twitter where we ran an #editortakeover in partnership with the Tommy team to provide a 360-degree view of how it unfolded.
Punters at the show collectively agreed this season was a touchdown for the designer who also debuted a Twitter Mirror stationed backstage. The mirror allowed models and influencers to tweet a selfie that could be drawn over the top of and posted directly to Tommy Hilfiger’s account.
This wasn’t the only tech spotted at the show mind you; we also caught sight of a 360-degree camera from virtual reality company WeMakeVR being quickly packed away at the end of the event. Stay tuned for developments on that later. In the meantime, subscribers can take a look at our report on the virtual reality opportunity for marketers here.
Photos: Sam Aldenton for WGSN
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