Tommy Hilfiger



New York: Peter Som proved to be an invaluable asset to the Tommy Hilfiger label last season, so it’s not surprising that Hilfiger commissioned Som once again to lend a hand with his designs for S/S 11. Hilfiger named his newest collection “Twisted Country Club,” and although the looks may be mildly eccentric for Hilfiger, the quirks are probably to thank for a warmer reception from the fashion set. An important season for the designer, S/S 11 will mark the 25th anniversary of the Tommy Hilfiger brand. Bold preppy basics were still at the collection’s core, with a sporty nod towards tennis and golf styles. A feminine pastel color palette balanced masculine tailored looks, and no Hilfiger collection would be complete without All-American red, white, and navy. Layered ensembles with a slim silhouette appealed to the brand’s more sophisticated customer, while peppy pleated mini skirts felt playfully girly. The cable knit cricket sweater was a key item, and was offered in vest and tank styles. Slightly offbeat accessory styling was likely thanks to Som, who is known for his mismatched aesthetic. Belts and bucket hats, in primary red and yellow, kept ensemble color stories from becoming too expected or sickeningly sweet. True to form, but up to date, the S/S 11 collection will positively mark Hilfiger’s 25th year.

View Collection Images

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Request a demo to experience WGSN.

Related Stories

printed silk

Catwalk trend alert: Printed silk

Renegade Craft Fair 2018: Makers bring fun & joy to the home


Catwalk trend alert: Dystopia