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Tom Ford makes an impact at NYFW with buy-now collection

Tom Ford turned the first day of New York Fashion Week into something bigger yesterday evening as he brought together some of his biggest celebrity clients with some of his favourite silhouettes and looks.

The result was a collection that reflected his current ultra-luxury business but also made the most of the sexed-up style of his Gucci and Saint Laurent heyday.

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What was most newsworthy about this collection was, of course, the fact that it was instantly shoppable. Anyone watching the show online could save each look and buy immediately. And they really were ‘wear now’ looks. This was no spring collection for customers to buy several months in advance. Instead we got coats, boots, puffers, woollens and muted tones that made them perfect for winter in New York, Moscow, London or Beijing.

So what did the celebrity audience that included Julianne Moore, Alicia Keys, Iman, Naomi Campbell and Uma Thurman actually see?

A slim silhouette was dominated by pencil skirts and leather tops or tweedy/camo jackets pulled in at the waist by statement belts for a hint of a peplum. Lots of fitted knee-high boots, plenty of colour-blocking both for the looser fur coats and the columnar sequin dresses. Those coverall coats also came in shaggy shearlings and Ford’s favourite leopard print.

The sequin or black velvet dresses for after dark came knee or floor-length with the collection’s chunky gold jewellery, sequins or feather trims elevating them into red carpet territory.

And Ford didn’t neglect his male customers – after all, they were the foundation of his business when he first left Gucci. For them there were brightly patterned velvet tuxedos, an off-white tux suit, tweed and velvet coats and a puffer coat that looks like it’ll be a star piece.

 

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