Tokyo’s newest concept store CPCM expertly balances style and interior design
By WGSN Insider

In a city where inspiring concept stores spring up unceasingly, CPCM (aka Crafts and Permaculture Country Mall) is making its mark. WGSN Tokyo correspondent Darren Gore reports

Dec 18, 2015
/

4 photos
Like

CPCM opened in the heart of Harajuku at the end of November. This sprawling collaboration between the multi-talented Takashi Kumagai (well-known in Japan as a photographer, creative director and all-round influencer) and fashion chain operator the Pal Group is turning style-conscious Tokyo heads. Here’s why:

Braveness in buying

WGSN_cpcm_Tokyo-products

Though occupying prime retail real estate on Meiji-dori Avenue, with distinctly mass market neighbours, CPCM makes a bold stand for the one-off and small-batch approach to production in its focus on hand-crafted clothing, accessories and interior goods found by Kumagai on frequent jaunts around the USA. Scarce artisan items that usually have to be hunted down in tiny backstreet specialists (from Native American jewellery to Japanese ceramics) are the main attraction here, next to some of the fashion world’s biggest names. CPCM is also home to a shop-in-shop from cult LA boutique RTH, with a series of themed pop-ups planned for the future.

wgsn_cpcm-tokyo1-credit fashion snap

wgsn_cpcm-tokyo2-credit fashion snap

Stunning interior design

Kumagai worked with Tokyo-based General Design (responsible for Saturdays NYC’s Japanese locations) to transform the two storey, 928 sq m space into an eulogy to the rustic and handmade, that feels surprisingly fresh and contemporary thanks to astute use of light and space. Rugged reclaimed woods are combined with outdoors-style touches such as bird nests and tenting, and neatly set off by antique vitrines and spruce flooring reminiscent of a tony Aoyama art gallery. Playfulness emerges around the staircase, meanwhile, with steps inscribed with quotes from figures ranging from Confucius to comedian Seth Rogen, and a giant nature-inspired mural that combines Japanese aesthetics and cartoon-esque humour.

wgsn_evan-kinori-clothing-02

Up-and-coming label Evan Kinori

CPCM is only the second store worldwide to carry hotly-tipped designer Evan Kinori, following on from Reliquary in his hometown San Francisco. Acclaimed as “denim’s new wunderchild” by writer Amy Leverton, Kinori’s subtly Japanese-influenced workwear silhouettes sit right at home in a corner of the second floor styled to resemble Kumagai’s own residence.

 

CPCM

1F & 2F, 6-12-22 Jingumae, Shibuya-ku

Tel: 81 (0)3 3406 1104

 

Photo credits: Fashionsnap.com, Well-spent.com

  • Hello ,

    my name’s Denza , i’m from Indonesia . i have a socks brand named Fudle . i’m interesting to put our product in your concept , if you’re interested please kindly check our instagram account @fudlesocks . i can send you our latest lookbook if you’re interested . our socks material and design is really good for japan market . anyway , if you already know socks brand named Stance in japan market , we have a same material as Stance socks . please let me know if you’re interested .


Related stories

1 min
#ICYMI Day 2: Everything is Gucci

1 photo
Designers Maxwell Osborne and Dao-Yi Chow out of DKNY

The Beauty-Full Week: Top 5 beauty gifts not to miss

1 photo
Tommy Hilfiger's “See Now, Buy Now” Runway Heads to LA for Spring 2017

4 photos
This is how your jeans will look come summer 2018