Sep 20, 2019 | By Athena Chen
Dec 18, 2015
By WGSN Insider
CPCM opened in the heart of Harajuku at the end of November. This sprawling collaboration between the multi-talented Takashi Kumagai (well-known in Japan as a photographer, creative director and all-round influencer) and fashion chain operator the Pal Group is turning style-conscious Tokyo heads. Here’s why:
Braveness in buying
Though occupying prime retail real estate on Meiji-dori Avenue, with distinctly mass market neighbours, CPCM makes a bold stand for the one-off and small-batch approach to production in its focus on hand-crafted clothing, accessories and interior goods found by Kumagai on frequent jaunts around the USA. Scarce artisan items that usually have to be hunted down in tiny backstreet specialists (from Native American jewellery to Japanese ceramics) are the main attraction here, next to some of the fashion world’s biggest names. CPCM is also home to a shop-in-shop from cult LA boutique RTH, with a series of themed pop-ups planned for the future.
Stunning interior design
Kumagai worked with Tokyo-based General Design (responsible for Saturdays NYC’s Japanese locations) to transform the two storey, 928 sq m space into an eulogy to the rustic and handmade, that feels surprisingly fresh and contemporary thanks to astute use of light and space. Rugged reclaimed woods are combined with outdoors-style touches such as bird nests and tenting, and neatly set off by antique vitrines and spruce flooring reminiscent of a tony Aoyama art gallery. Playfulness emerges around the staircase, meanwhile, with steps inscribed with quotes from figures ranging from Confucius to comedian Seth Rogen, and a giant nature-inspired mural that combines Japanese aesthetics and cartoon-esque humour.
Up-and-coming label Evan Kinori
CPCM is only the second store worldwide to carry hotly-tipped designer Evan Kinori, following on from Reliquary in his hometown San Francisco. Acclaimed as “denim’s new wunderchild” by writer Amy Leverton, Kinori’s subtly Japanese-influenced workwear silhouettes sit right at home in a corner of the second floor styled to resemble Kumagai’s own residence.
1F & 2F, 6-12-22 Jingumae, Shibuya-ku
Tel: 81 (0)3 3406 1104
Photo credits: Fashionsnap.com, Well-spent.com
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