Tokyo: New Store, Doobies

During our recent trip to Tokyo, we discovered a great selection of new and interesting stores to inspire denim designers and enthusiasts. Walking around the back streets of Harajuku, (the road parallel and behind the infamous “Ber Ber Jin Street”, to be precise) we came across an amusingly-named, and thoroughly awesome store called Doobies.

Doobies only opened at the beginning of this year and specializes in retro Americana wear with a strong focus on hot rod and low-rider scenes. The store is a mecca for all things surrounding biker and car culture in Tokyo: both the interior of the store and the fantastic product sold inside reflects this scene: Rigid denim, spread-collar `50s shirts, Harrington and blouson jackets and cornelli embroidered back details.

The store is in associated with the brand Radial, AKA Rad Co, Inc an amazing, full-category label, deeply embedded in hot-rod culture . The store also boasted a shrine-like corner full of Von Franco, hand-painted sweats. Von Franco is the famed pinstripe artist who recently collaborated with Levi’s Vintage Clothing. We were pretty amazed by their collection but on chatting to the guys, it turns out he is a “very good friend” – Amazing!!!

The decor of the store oozed authenticity and featured a mezzanine area called Amego Parlour with a wet-shave station and all mid-century fixtures and fittings. Reclaimed Americana point-of-sale items from garages and car bodywork shops completed the look. The store carried some great items, including chunky silver jewelry and chains, hats, glasses and other accessories that sit in with the tight, hot-rod edit. They even have their own magazine/lookbook. Head over to their site for more amazing inspiration.

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