Tokyo Moto


We are always obsessed with timeless photographs that stand the test of time. Our editors came upon a few photos taken of the “moto youth” culture of Tokyo in the early ’60s (courtesy of the Life photo archives). We noticed how many of the young men and women captured for our Streets reports continue to sport modern updates to the “clean cut rebel” look that prevailed in Tokyo at that time. Yes, the cardigan is longer and the pants are more relaxed than before, but the overall aesthetic remains the same.  It’s also quite interesting that sometimes the trendsetters in Tokyo seem to appreciate and embrace the tradition of Americana more than the good ol’ US of A does.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.