Tokyo Fashion Week S/S16: The designers pioneering colourful romanticism
By Erica Ng

A vibrant and expressive movement emerged from the shows, revealing a whole new side to the city’s designers. WGSN Editor of Retail Intelligence Erica Ng reports

Oct 19, 2015

Tokyo Fashion Week SS 2016
68 min

Tokyo is a melting pot of cultures, designs and styles, and although many are turning to Seoul in the neighbouring South Korea for the latest inspiration, Mercedes-Benz Fashion Week Tokyo remains one of the most important fashion events in Asia.

The brands showing are more commercial compared to the collections on show during fashion month and the styles are often minimalistic with a neutral colour palette of black, white, grey and beige.

However, we couldn’t help but notice the emerging designers who surprised the audience with a more romantic and colorful aesthetic. From flowery dresses, delicate lace to ribbons and bows, the pretty doll-like look is making a comeback in Spring/Summer 2016. Particularly thanks to these five designers…

1. Christian Dada

One of the week’s biggest surprises came from Christian Dada, which showed an elegant collection with floral embellishments and long lace skirts. Known for finding inspiration in imperfection and rebellion, the brand ended the show with a beautiful gown decorated with impeccably detailed 3D roses.

2. byU

A new brand showing this season was byU, which was established by Japanese designer Hiroki Uemura in 2014. Cute and adorable, the collection was a mixed coordination of femininity and practicality.

3. Dresscamp

Dresscamp presented a novel collection with its signature, characteristic use of colours and material print. The dresses are powerful and delicate at the same time, meticulously decorated in the genre of couture-classic.

4. Keita Maruyama

Designer Keita Maruyama chose a pastel colour palette for his take of the pretty, romantic look. With long cream coats, peach ruffled dresses and long pale blue lace skirts, the collection was sophisticated and ladylike.

5. Hiroko Koshino

Hiroko Koshino’s collection was the ultimate with bursting vibrant colours throughout, styled in an almost theatrical costume look. The shapes and silhouettes, however, are distinctively feminine.

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