Oct 16, 2017 | By WGSN Insider
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1LDK Aoyama Hotel is the latest addition to select shop 1LDK’s fashion and design empire. After 5 themed-premises of the 1LDK main shop, Apartments, 1LDK / DEPOT, and 1LDK annex, the hip and quirky multi-brand boutique takes the theme of a sleek and spartan hotel with a “lobby”-inspired ground floor, complete with reception desk and lounge for weary shoppers. Hotel-inspired elements are everywhere from the store design to product line-up. Shoppers can walk up the narrow corridor covered in cobalt carpet to find Room 202 which houses various sales areas divided by open frameworks of wooden beams. The halogen lamps that hang from the ceiling shed light on wooden tables, chairs and shelving, creating a warm and cosy atmosphere. Along with men’s and women’s apparel from brands such as the UK’s S.E.H Kelly and Japan’s own Universal Products, the store carries a selection of accessories, homeware, eyewear and of course hotel essentials. – Maria Mao Cui
6-8-18 Minami-Aoyama, Minato-ku / 81 (0)3 5778 3552
Images courtesy of 1ldkshop.com
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