Mar 26, 2018 | By Alice Gividen
May 04, 2010
Talk about a treasure hunt. Jimmy Choo, world renowned luxury footwear and accessory brand, at this very moment, is conducting a real-life hunt for their newest Jimmy Choo trainers. If only we were in London….
“The idea was conceived by social media agency FreshNetworks and it’s the first time Jimmy Choo has used a social media tool to engage their audience both online and offline simultaneously.”
It’s also a unique use of Foursquare – to date, Foursquare has been used as a way for people to network via cell phones and “check-in” to bars, restaurants, museums etc. An urban mix tape, Foursquare allows users to share favorite things to do with other users and connect via updates.
The trainers, part of a new collection for Jimmy Choo, are making stops at the most fashionable hot spots in London. All the while, feeding fans with Twitpics, Foursquare updates and Facebook status’ of hints on their location. First person to catch the Choo gets the Choo.
On the scene at Penhaligon’s, visiting the museum of Victoria & Albert, or test-driving a Bentley, Jimmy Choo’s new marketing campaign, with the help of Foursquare social media, is a the real McCoy when it comes to taking advantage of social networking.
With Only one pair being rewarded, the winner will be selected by a Jimmy Choo Representative.The first person to identify the location of the trainers by using provided “interweb-hints” must approach a Jimmy Choo representative with the words “I’ve been following you” to be crowned the clever winner.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.