Timothy Everest x Betty Smith

East London tailor, Timothy Everest delivers a new bespoke denim service with core Japanese brand Betty Smith to push the boundaries of tailor-made denim.

There is no mistaking the growing importance of tailored clothing for the contemporary denim market. The rise of casual clothes in the workplace has meant that made-to-order wear has taken the bespoke concept beyond high-end tailors and stiff suits and shoes. Considering that jeans were originally created in the mid-19th century as a durable form of clothing for mining communities, it’s surprising how the perception has changed over the years. One company who has been embracing this bespoke tailored denim trend is New York-based 3×1. Founded by Scott Morrison, his 4,000 sq-ft Soho store in New York offers a full bespoke service of tailor-made jeans comparable to a tailor’s atelier. Brands like Levi’s and Denham have also put their stamp on the concept with their in-store tailor shops, offering refits on customers’ favorite items by a team of specialized craftsmen.

London’s renowned tailor, Timothy Everest, is another major label expanding beyond sleek suits for its summer collection, through his ongoing collaboration with Japanese masters Betty Smith. Everest discovered the mill on a visit to Kurashiki, Japan, a town known to casual clothing aficionados as being the world’s top producer of denim, and where Betty Smith is regarded as one of the country’s first denim mill, factory and jeans brands. A contract was made, in which Everest will design the jeans, and the data is sent to Betty Smith along with the size, color and style for hand-crafted production in Kojima, Okayama. Everest offers a full bespoke service at his Spitafields atelier, where customers can select from more than 100 denim fabrics and every detail is customizable: buttons, rivets, stitching colors, pocket embroidery, and monogramming are all up for grabs. Delivery takes a little over a month, with the full service costing around £400 apiece.

For full information on Timothy Everest tailored made denim check out his website .

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