Jun 11, 2018 | By Nick Paget
Request a demo to experience WGSN.
THE NEW RETRO
New York: In college Timo Weiland majored in Economics, while co-designer Alan Eckstein took courses in Advertising and Marketing Communications at FIT. Perhaps the design duo’s backgrounds in business accounts for their ability to produce looks that are fresh and inspired, yet totally wearable and commercial. Full of bold, peppy colors, Timo Weiland stood out in the sea of neutrals shown so far this season. The formula used to create the label’s F/W 2010 collection is simple and nearly foolproof: combine one part retro silhouette with one part modern color-blocking. Minimalist touches made classic silhouettes look new again, and girly shapes from the past looked current in solid hues. The absence of collars on princess coats made them elegant and unstuffy, and a simple silk tee became interesting when constructed out of alternately colored panels. The hair and makeup was continued the vintage meets modern theme, with young models sporting beehives that were both straight and messy, their scrubbed-clean faces brightened with orange-red lips. The styling of the clothing was beautiful, but even more importantly, the individual pieces were strong enough for any girl to easily incorporate into her wardrobe.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.