Time Inc UK buys into Snap Fashion

Publisher Time Inc UK has invested in online fashion search firm Snap Fashion. The size and cost of the investment was not given.

London-based Snap Fashion operates snapfashion.co.uk, along with a series of apps that allow users to upload images of clothing and searches over 250 retailers for matches.

Time Inc UK CEO Marcus Rich said: “With Marie Claire, InStyle and Look, our fashion content is renowned, and this investment helps us to extend our relationship with fashion-loving audiences. This investment will deliver strategic benefits to our portfolio and reinforces our focus on the 16-34 year-old audience as a key group for our growth.”

Time Inc UK’s digital director Neil Robinson, who will join the Snap Fashion board, added: “Snap Fashion has the potential to revolutionise online shopping, and this investment will transform the e-commerce capabilities of our fashion brands.
“We have been hugely impressed by founder Jenny Griffiths and the opportunities we have to take Snap Fashion into new retail sectors and services for advertisers.”

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