Can Tim Coppens give Under Armour the same tinge of subcultural cool enjoyed by sportswear labels like Nike? His latest collection hints at the answer
New York: Tim Coppens’ recent appointment as executive creative director of the upcoming UAS (Under Armour Sportswear) premium line loomed over his Spring/Summer 2017 collection, which built on the designer’s penchant for pared-down sportiness with a futuristic utility appeal.
Cropped trousers were styled with high-neck track jackets with silver stripes running down the arm, while a taped seam bomber jacket with an all-over print featuring planes, waves, and fair-isle like patterns harkened back to vintage souvenir jackets with a modern tech appeal. Under Armour’s basics provided a baselayer for certain looks, with the brand’s logo clearly visible under louchely tucked button down shirts and piped grid pattern jackets with snap buttons, sort of like a fusion between a coaches jacket and a three-button sportcoat.
The Belgian designer said these particular use cases were inspired by German club kids, who wear moisture-wicking layers underneath their clothes as they dance the night away. Time will tell if the interlocked U and A symbol can achieve the same amount of fashionable brand equity as the swoosh or trefoil. — Jian DeLeon
Theme: European club kids, Japan, and skaters
Key Items: Panelled Track Pants, Contrast Pocket Trench Coat, Panelled Trench Coat, Belted Piped Shorts, High-Neck Track Jacket, Cropped Trousers, Printed Bomber Jacket, Technical Anorak
Colour: Black, White, Red, Navy, Tan, Orange, Silver, Charcoal Gray
Materials and Trims: Cotton, Nylon, Technical Fabrics, Contrast Piping, Straps, Metallic Panels, O-Ring Zippers, Taped Seams, Loose Ties, Grommets
Print and Pattern: Microchecks, Horizontal Stripes, Grid Checks, Souvenir Jacket-Inspired Prints
Accessories and Footwear: Long Belts, White Trainers, Slide Sandals with Socks
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