Aug 16, 2018 | By Joanne Thomas
Sep 22, 2017
By WGSN Insider
Thursday night has long been the better night to go out, favoured for the fact that it’s less crowded than a Friday or Saturday. But it’s also becoming more important for retail launches, store openings and social media-worthy gatherings. So at WGSN Insider we’re going to bring you a round up of the biggest talking points in the city that take place on this illustrious night, starting this week.
Yesterday kicked off with two store launches and parties. First up, Hill and Friends kicked off with rapper Ghetts on the mic and a South Molton Street store opening, making a strong statement reflecting the brand’s growth. The accessories line c0-founded by Emma Hill, the ex-Mulberry creative director and Georgia Fendley, has grown from a fashion editor’s favourite to a fully fledged brand. This foray into brick and mortar is a smart move, and the location is ideal, with South Molton Street featuring brands with a similar mid-luxury price point.
Next up, Champion on Brewer Street. To say that active influenced streetwear is having a moment is an understatement. Add to that our consumer appetite for 90s nostalgia, and it’s no surprise then that the Champion resurgence is going from strength to strength. The new sleek store just opened on Brewer Street with its own brand sneakers and sweaters on display. There was also a collaboration with Wood Wood that is worth checking out, with plans for a Kith collab to follow.
Beyond the retail openings, other social gatherings included the launch of The Working Woman’s Handbook by Phoebe Lovatt. This book started life as an online space to empower and support global female entrepreneurs, and has now become a book packed with resources and mentoring advice. Expect to read up on advice from women including Editor In Chief of Teen Vogue Elaine Welteroth, musician Neneh Cherry and many more great women!
And while this technically took place on Wednesday, it is still worth mentioning. The book launch of Yrsa Daley Ward‘s book called Bone, at Libreria, the bookshop created by Second Home and focused on introducing new literary voices. Bone is Ward’s first book, and if you haven’t heard of the poet it’s worth discovering her work. Her poetry has risen to fame on Instagram alongside other Millennial poets like Cleo Wade, who are using the platform to bring back the magic of poetry and introduce it to a younger, global audience.
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