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Three reasons hair accessories are set for huge retail success

Hair accessories – cute, versatile and not just for festival season. WGSN identified their growing popularity and potential significance to the retail market a while ago and now we’re starting to see how much impact they may have. Why are they set for success? These three reasons…

Power of the millennial: This ultra influential demographic is wearing, instagramming, and promoting jewellery-inspired headbands, halos, and hair charms to the masses creating must-have items in this niche market.

Celebrity red carpet exposure: With influential celebrities wearing over-the-top statement hair pieces at red carpet events and premieres in luxury materials, designer brands are trying to capitalize on this growing branch of the accessories industry.

Retail boom: Well known luxury e-comm brands have already started to get involved in this massive hair accessories movement including Net-A-Porter, ShopBop and Liberty of London – and the portfolio of sites that will be buying into this will only continue to increase.

Check out how we identified and tracked the trend with WGSN Trend Minute…

NEED EXPERT ANALYSIS? WGSN publishes 350 in-depth reports each month on what’s coming next. Sound good? Find out more here.

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