Sep 21, 2017 | By WGSN Insider
Mar 10, 2016
Good news for pet adoption centres everywhere: a new report from Packaged Facts states that millennial pet ownership grew by 25% from 2007 to 2015. Those aged 18-34 now make up 31% of pet owners, putting them hot on the heels of Boomers and Gen X. Millennials are generous to their pets, too, spending almost $11 billion on them each year, and they value both luxury and design – indicating that now is a great time to be making (and buying) premium pet products.
Inspired to upgrade your own pooch’s lifestyle and living quarters? Here are three brands for your consideration.
Japanese studio Nendo’s new collection for pets, Cubic, is designed to suit modern, linear homes, fitting in with the owner’s style while still providing softness and comfort for the animal. The collection comprises a minimal cube-shaped dog house, two soft toys and a food bowl that comes with matching plant pots, to ensure that your decor is consistent throughout and not moving jarringly from ‘human’ to ‘dog’.
Swedish brand Wonderboo makes high-quality takeaway meals for dogs, so that pet parents can make sure their dogs are eating as well as they are. Packaged in Pantone’s colours of the year, Rose Quartz and Serenity, the brand’s pared-back puppy meals come in Swedish Ox (pink) and Cod (blue), and there are meal options for grown dogs as well, coloured in primary hues.
New Zealand-based pet brand Camp Cloon enables you to act out your Wes Anderson adventure camp dreams with the help of a furry friend. Inspired by the company’s chief field mate, Clooney the Cavoodle, the camp-themed range includes slogan hoodies, wool and cashmere campfire blankets, tent teepees and cotton neckerchiefs, all featuring the Camp Cloon Field Mate patch.
TAIL WAGGING? WGSN Lifestyle & Interiors subscribers can discover more trend-setting dog and cat brands in our new report, Brands To Watch – Pets S/S 16.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.