Sep 15, 2017 | By Daisy Schofield
Request a demo to see WGSN for yourself.
Mar 16, 2016
Who doesn’t love beaches? While most of us love nothing more than sitting beach side with our legs in crystal clear waters, the images from our last holiday are probably a bit of a blur or heavily filtered. Against this backdrop, one photographer’s images are really standing out and his 154k Instagram followers are proof that he doesn’t take a bad picture.
We caught up Gray and asked him some questions about his Insta account, the best holiday he’s been on and how he gets the perfect shot:
When did you join Instagram?
I believe in the spring of 2012
What do you like about the medium? and how often do you post?
To me, Instagram is an amazing tool to share not only my work but also give my followers an inside look into my day to day life. Depending on what is going on at the time, I post anywhere from 2 to 5 times a day.
Why are holiday destinations the focus of your work?
I love creating photography that people can connect to, such as the universal love of the beach. There’s so much joy to be had from the unexpected and whimsy of life, and I think that’s what I’m ultimately creating in my photography. It’s all about making the viewer smile.
What’s the best holiday you have been on in the last year? Last summer, I spent three weeks with my husband in Italy. We rented a car and went up and down the coast. It was incredible. Italy is one of my favorite travel destinations so it was wonderful being back for vacation as well as to shoot more imagery for my La Dolce Vita collection.
Have you been shocked by the amount of people who follow you? The social growth on Instagram has been very exciting! It has been a very fun ride seeing the follower count grow and to interact with new people from all over the world.
Do you take some pride in the fact that you transport them straight to the beach through their phone? Yes, absolutely. I love the idea that someone could be sitting at their desk or waiting for an appointment, and they’ll see an image I’ve posted that sends them to a joyful place.
How hard or is easy is it to make a holiday destination look good but not cheesy? I look for lines, repetition, shape and form. These are the bare elements that compose a great image for me.
What inspires you to take a picture? And how much of a perfectionist are you for the perfect shot? I think I’m ultimately always looking at things as a photographer, as you never know where inspiration will strike. I try to pay attention to the little things, sometimes a shot of a gelato in Italy is just as fun as the Colosseum. I am also mindful to be present in the moment, too. It can’t always be work.
Does the best shot out of a bunch sometimes surprise you? If anything that’s more the standard than the norm! 🙂
Want more? Check out the #StrideBy instagram account here.
NEED INSPIRATION? WGSN publishes 350 in-depth reports each month. That’s a seriously awe-inspiring amount of inspiration. Find out more here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.