Thirty Century Man

A great short film we stumbled upon over at NOWNESS, features “round-the-world” champion cyclist James Bowthorpe (in September 2009 Bowthorpe broke the world record for cycling around the world, circumnavigating the globe in 174 days, covering 18,000 miles and crossing 20 countries), doing what he does best…Cruising through the beautiful, somewhat ghostly, Norwegian countryside. Directed by Antony Crook and styled by Glenn Kitson, the goal was to “give a sense of what James had achieved and the idea of him being alone, somewhere wild and isolated.”

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.