3 hours ago | By Nicole Hurip
Experience Lifestyle & Interiors on WGSN.
Aug 05, 2016
By Helen Sac
Whether you are seeking interiors inspo, the ultimate Instagram image, or a doing a trade report on the emerging interior trends, Life Instyle, a trade-only event in the beautiful Royal Melbourne Exhibition centre fits the bill.
I’ve come to the 4-day event to get the lowdown on the excellent selection of Lifestyle and Interiors brands, as well as a whole section for kidswear.
Having not lived in Australia for eight years, it’s such surprise and delight to come back and see so many great brands and designers tapping into something that feels uniquely Australian- incorporating nature and sustainability in a subtle way, and holding its own, sometimes above and beyond that of an international scale.
The standout inspiration here, more so than the product comes from the colour usage. There is something distinctively Australian about the way the colours are curated that I can’t quite put my finger on.
Melbournians’ favourite colour (or non-colour I should say), has to be black. Black finds its way into everything, and it’s not a surprise at all to see locals decked out in painfully cool layers of black, carrying black phones, black prams, and even their kids are sporting some kind of black legging or otherwise.
Black also finds its way into a lot of the homewares and products here too, almost immediately coming into this tradeshow there’s a very apparent lean towards black packaging, all eco-friendly, nature inspired and sustainable without being too shouty about it. From Zakkia Handmade homewares to Lightly’s artisanal products, there’s so much here that I want to carry home immediately. It’s the future – all that black and all that nature, or at least the future I want to be a part of.
Like this? Follow Helen’s travel and textiles adventures on Instagram here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.