Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Gap’s head of design, Patrick Robinson, hosted a celebrity launch party at Gap’s Robertson Blvd. 1969 Jeans Shop in celebration of its new premium denim line starting at $59.50. Celebs including Halle Berry + Gabriel Aubry, Molly Simms, Ashlee Simpson, Emma Roberts, Anthony Kiedis and more attended the event DJ’d by Joel Madden. “With this new collection, named in honor of Gap’s debut year, we completely reworked and redesigned the jeans at every level, from design and fit to fabric, fasteners and production,” said Gap’s EVP of Design, Patrick Robinson. “Our goal was to create a range of styles that were cool, sexy and relevant for right now. Every style tells a story and there’s a fit for everyone – we created great fitting jeans that really complement and accentuate different body types.” The store will be open through Sept. 27 and features Gap’s new 1969 Premium Jeans collection.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.