Apr 03, 2017 | By WGSN Insider
Valentino Garavani Virtual Museum entrance
The highly-anticipated Valentino Garavani Virtual Museum has finally opened its ‘doors’ in a landmark move that may very well revolutionize the way we view and interact with cultural artifacts and ephemera in the 21st century and beyond. While the user experience could be more intuitive (surely they’ll work out certain quirks related to navigation in due time- this is largely uncharted territory, after all), the layout and depth of content are akin to a top-notch brick-and-mortar archive, with the unprecedented improvement of being available to anyone with an internet connection and the operating system required to download the museum application.
Though scholars and fashion aficionados will still want to see the real thing in person, both fans of Valentino and the merely curious will be rewarded with a sleek, glossy tour through the Italian maestro’s archives from the 1960s – 2000s, replete with garment-clad mannequins, original sketches, and photography of both fashion editorials and famous figures ranging from Jackie O. to Elizabeth Taylor, complete with precise collection season references. Divided into several sections, the archive also features video footage of Garavani himself, dedicated space to his muses & friends, his ‘other half’ (read: business partner Giancarlo Giammetti), a library that includes press, original drawings, dresses, photography, and shows, plus artwork and photos of Valentino by the likes of Andy Warhol and Gian Paolo Barbieri, to name a few.
Below, a peek inside the museum, all images credited to the Valentino Garavani Virtual Archive.
The entrance to ‘Themes & Variations’
Haute Couture F/W 2007/2008 Model 170, in ‘Themes & Variations’
A selection of dresses viewable in ‘Themes & Variations’
A map of the ‘Very Valentino’ section, which includes garments from the 60s – 00s
A view in the 60s section of ‘Very Valentino’
A dress in the 60s section of ‘Very Valentino,’ Model 17
Two suits from the Haute Couture F/W 1967-1968 collection, Model 124; background photo by Gian Paolo Barbieri, 1967, model: Mirella Petteni Haggiag; viewable in 60s section of ‘Very Valentino’
Haute Couture Spring/Summer 1967 Model 196, viewable in 60s section of ‘Very Valentino’
Haute Couture Spring/Summer 1966 Model 110, viewable in 60s section of ‘Very Valentino’
Haute Couture Fall/Winter 1961-1962, Model 68; Worn by Elizabeth Taylor in photo, dancing with Kirk Douglas; viewable in 60s section of ‘Very Valentino’
Portrait of Valentino by Andy Warhol, 1985, viewable in ‘Valentino Seen By Others’
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