Oct 19, 2017 | By WGSN Insider
Bread Collective’s recent venture was to revamp a neglected, vandalized street in Hackney Wick into an impressive 100 meter-long typographic mural. Bread wanted to illustrate Hackney Wick as a vibrant and creative area of London, and what better place to showcase this than on White post Lane, one of the routes to the Olympic park.
The project, titled The Walls Have Ears, held workshops for local children and gathered stories from residents to inform the design and content of the murals. The vintage typography and styling reflects the old factory industry, celebrating the history of the borough and cleverly connecting the past with the future.
To reduce costs, Bread discovered the Forest Recycling Project (FRP) in Walthamstow, who collects surplus paint from re-use & recycling centers and sells it as a cost-effective alternative to new paint.
To find out more about the project and see their lastest ventures, visit Bread’s website at breadcollective.co.uk.
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