Jan 14, 2018 | By Georgie Hyatt
Request a demo to see WGSN for yourself.
The Solomon R. Guggenheim Museum and BMW have joined forces to created a mobile structure that hosts free programs which explore new ways to improve city life. The fiber glass laboratory will travel to nine cities around the world over six years. What better place to start than good old New York.
The BMW Guggenheim Lab (a.k.a. the “traveling toolbox”) was designed by Atelier Bow-Wow and is located at First Park, a corner that splits the East Village from the Lower East Side. The two story fiber glass structure is snugly sandwiched between two red brick buildings. To complete this think-tank-cum-community space Brooklyn favorite, Roberta’s, offers up savory dishes, sweets and beverages via their onsite cafe equipped with picnic tables to hang out at before and after events.
The programs, workshops and experiments are hosted by a group of international emerging talents with various backgrounds in everything from art and architecture, to science and technology. While the series is led by a group of experts it is public discourse that fuels them. Interaction is encouraged from both attendees and those at home through question and answer sessions, debates and the Urbanology game that addresses the “issues that arise when cities grow and inhabitants try to institute lasting change.”
The first theme being explored over the next two years is “Confronting Comfort” with a focus on “…how to find a balance between notions of modern comfort and the urgent need for environmental and social responsibility.” The topic will be explored through a variety of events including screenings, tours, talks and workshops happening now through October.
From August 3 to October 16, 2011.
First Park, Houston at 2nd Ave
Calendar of events: “What’s Happening”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.