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The transparent trend: SS18 and beyond

Transparent accessories are key for SS18, but they’re set to evolve as we look to future seasons.

From the Balenciaga, Balmain and Yeezy catwalks through to Zara and Public Desire, the trend has infiltrated different markets, and has been picked up by key influencers such as Kim Kardashian-West and Aimee Song (@songofstyle).

It’s been pioneered for the last few seasons in the form of ‘barley-there’ sandals and cross body bags. However, it’s clear that for both mass market and high end consumers across the globe, the trend still has longevity and is set to develop further.

Fulfilling the essential, commercial and directional market, here are three ways to give this trend a fresh feel.

 

Colour, iridescent surfaces and embellishment

For both bags and shoes, play with bright colours, iridescent surfaces and embellishment for a youthful feel.

This theme has emerged as a directional movement on the S/S 18 catwalks, and features heavily in the latest streetstyle trends through to S/S 19.

Embellishment and hardware add contrast and structure, whilst coloured or branded inner pouches on bags add an edge to see-through silhouettes (see Céline for inspiration).  Consider iridescent colours or flashes of pink for a category update.

 

 

Clever placements

Semi-transparency for bags and footwear speaks more towards the commercial and mass market, look to Balmain for inspiration.

For mass market, continue the theme with placement panels and straps like Neous. Clear or coloured plastic heels offer a directional appeal, too.

 

Say hello to transparent mules

Have a play with the go-to silhouettes of the season, from mules to the Cinderella slipper. With both already making an appearance across influential brands such as Off-White, Maryam Nassir Zadeh and Brother Vellies, there’s no reason not to include this for the upcoming season.

These concepts can also be added to 2000’s-era wedge, mid-heel or jelly shoe, which is having a resurgence and perfect for a wider, commercial audience.

Not forgetting bags, the rapid acceptance of this style has influenced all key designs from structured buckets to oversized clutches and mini bag.

 

Liked this? Read up on transparent trends in our Asia Fashion Week Streets  AW18/19: Accessories report, or find out more in our Key Materials & Details S/S 18: Footwear & Accessories report over on WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

The transparent trend: SS18 and beyond
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The transparent trend: SS18 and beyond – Top Models
May 20th, 2018

[…] post The transparent trend: SS18 and beyond appeared first on WGSN […]

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