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The top three German fashion brands you need to know now

Germany’s fashion scene is fresh and inspiring. Young creative designers are making their mark and here are the top three brands you should keep an eye on.

1. MALAIKARAISS

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Malaika Raiss established her brand in 2010 and as a truly Berliner label MALAIKARAISS  knows how to create casual womenswear with sophisticated and unique silhouettes. The mix of innovative fabrics, knitwear and sharp tailoring is a constant at the brand’s collections and pleases powerful women not only from Germany, but also from France, Switzerland, Austria and China.

 

2. Marina Hoermanseder

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This fashion designer started her career with an internship at Alexander McQueen and in 2014 debuted her first collection at Mercedes-Benz Fashion Week in Berlin, city were the brand is based since the beginning. At the same year, she was awarded the PREMIUM YOUNG FASHION AWARD, which put her on the spotlight. Marina Hoermanseder’s designs are full of fetish details such as leather straps, rivets and buckles. Even so, the brand is elegant and feminine and the perfect example of that is the brand’s iconic piece: the fitted leather corset, that is present in almost every collection and it already won the attention of celebrities like the pop icon Lady Gaga.

3. William Fan

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Asian and European elements contrast in William Fan’s beautiful creations. This German designer with Asian roots studied at the prestigious art school Artez, in Holland, and also worked at Alexander McQueen. With two successful shows at Berlin Fashion Week, William Fan’s aesthetic is getting stronger, particularly the standout pieces made of silk, cashmere and Techno polyester, which are making their way into every cool German closet.

To see our full global womenswear coverage and brands to watch report, head over to WGSN here.

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