Nov 11, 2019 | By Carla Buzasi
Request a demo to see WGSN for yourself.
South Korea might be famous for their K-Pop bands and bizarre beauty treatments, but second to those are their next-level desserts. Having just wrapped up a week of research in Seoul with Think Tank Director, Andrea Bell, we rounded up some food-inspo for those with a sweet tooth. Here’s our definitive guide on the best dessert spots in Seoul:
Nexon Computer Museum
So this is kind of amazing but did you know you could get a keyboard waffle at a computer museum?! The dish comes with a trio of pastry mousse, berry compote, and sorbet. Oh, and an edible mouse!
Visit: Nohyeong-dong, Jeju-si, Jeju-do, Seoul
Famous for their rainbow roll cakes, Frank’s is a quaint café in the Itaewon district that’s becoming quite the Instagram hotspot. Asides from the colourful cakes, you can also get Mendl’s Courtesan au Chocolat as spotted in Wes Anderson’s The Grand Budapest Hotel – they even serve it with the same pretty pink packaging.
Visit: 258-228 Itaewon(2)-dong, Yongsan-gu, Seoul
For a dose of the sweetest cartoon character and emoji-inspired macaroons, best head to Café Atmosphere in Seoul’s Mangwon neighbourhood. Check out their Instagram geo-location for a feed full of cute inspiration.
Visit: 416-2 Mangwondong-gil, Mangwon-dong, Seoul
Mr Holmes Bake House
The Californian bake house now has a South Korean location, and is proving to be just as popular as their San Francisco spot. Our pick of the menu? The brioche bomb filled with mocha crème.
Visit: 34 Apgujeong-ro 10-gil, Gangnam-gu, Seoul
Hello Kitty Café
So this one we just had to try for the ‘gram. Nestled off a busy road in Hongdae, you can’t miss a giant pink gate leading up to a pink house, with a pink roof, pink walls, pink interiors. Basically, everything is pink. Make sure you grab a cappuccino for a Hello Kitty design on top.
Visit 364-14 Seogyo-dong, Mapo-gu, Seoul
Koreans seem to love colour in their desserts and Dore Dore is no exception. We ate at the Common Ground location which is perfect for doing a bit of shopping before or after. They’re known for their tiered rainbow cake and rainbow bagels so might as well try both while you’re there.
Visit 17-1 Jayang-dong, Gwangjin-gu, Seoul
Éclair by Garuharu
There’s been a growing éclair trend in Korea, and the recently opened Éclair by Garuharu dessert shop has only fueled the nation’s crave. Pasty chef Yun Eun-young makes a very special macaron éclair hybrid which is worth the calories.
Visit: 247-9 Itaewon-dong, Yongsan-gu, Seoul
For the full in-depth Seoul report, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.