The Sports Illustrated Swimsuit Issue

Every year around mid-February, there is a certain population that waits with bated breath for one of the most anticipated magazines of the year to come out: the Sports Illustrated Swimsuit Issue. While some may be more fixated on certain aspects of the annual compendium, we always look forward to seeing the swimsuits – however little of it may be showing. Although the magazine does not pretend to be any kind of authority on style or trends, this year’s edition features a relatively strong selection of swimsuits, with surprising appearances from directional brands like Mara Hoffman and Tori Praver. We combed through the extensive photo gallery and picked out some of our favorite suits from the issue.


This string bikini from Italian brand Vanda Catucci is our favorite suit on cover model Irina Shayk. The teeny bikini has just enough fabric to show off a sea-inspired print that falls in perfect harmony with the blue-green setting of the Borocay Island getaway.


One of the main reasons why this Anna Kosturova crocheted bikini appears on our list is that it is on one of our favorite models, Cintia Dicker. With her sun-kissed freckles and strawberry locks, Dicker’s brand of sexy has a sweet, slightly quirky charm to it that makes any bathing suit look good.


Modeled by Genevieve Morton, this two-piece suit from diNeila Brazil hits on some of our key trends: high-waisted bottoms, cutouts and lace-up details. It is sexy without sacrificing style and sophistication, and the sunset dip dye makes this suit the perfect camouflage for a tropical beach setting.


Barely hanging on is this pointelle knit beauty from much-beloved brand Missoni. Although a bit reminiscent of the scandalous flesh-colored bikini Bar Rafaeli wore on the cover in 2009, this string bikini manages to stand out on model Kate Upton with its colorful African-inspired pattern.


We fell in love with LA-based brand Belusso last summer at the boutique trade show, Salon Allure, and were thrilled to see their printed plunge maillot on dark-haired beauty Hilary Rhoda. We love how the sexy lines are counterbalanced by a directional layered geographical print. Great job, Kirsten!

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.