Jan 16, 2017 | By Marian Park
There’s no debating the resurgence of the late ’80s hair accessory, the scrunchie. Spotted at this year’s Osheaga festival, the trend confirms the recent online buzz seen across platforms such as Scrunchies of Instagram and the noteworthy piece in the The New York Times with Eva Chen weighing in on the hair craze.
WGSN street shot, Osheaga festival 2014
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.