The Row



Paris: Unlike most celebrity-designed lines, Mary-Kate and Ashley Olsen’s collection, The Row, contains garments that one could see the designers actually wearing themselves. They describe their customer as “an educated woman who understands fit,” and the Olsens truly seem to respect and relate to who they design for. It makes sense then, that the clothes that they make for The Row look thoughtfully conceptualized with wearability in mind. The Row’s offerings for S/S 11 were similar to those of last season: gently straight floor-length skirts and dresses styled with masculine tailored pieces. Looks for Spring were monochromatic, another concept that returned from last season. Fall’s earthy sandals and colorless palette, however, did not return. Shifting in a more feminine direction, the designers added pale pink and cream to the black and white mix. Shoes were closed-toe and flat this time; some were ballerinas, while others were pointed loafer styles. Subtlety was the statement. High skirt slits that were placed in the center made it hard to tell maxi gowns apart from palazzo jumpsuits. A pale pink shell was barely sheer enough to expose a day-bra worn underneath, and a plunging V-neck went just low enough to be considered deep. The exact opposite of dramatic, the aesthetic highlighted was serene and delicately demure. A small collection at just fifteen looks, it was well-edited and well-executed. No item felt unnecessary, and all would be appreciated by The Row’s sophisticated customer.

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