If you’re a music fan, like our resident muso Amiyra Perkins (aka @crochetyouahat
) you might have noticed that there’s a trend forming on the festival field.
The classic festivals seem to be getting bigger and bigger, from staples like the UK’s Glastonbury festival to Coachella festival in the US. Ticket sales remain high, and if you don’t purchase them the minute they go on sale, it’s another year of disappointment until a new wave of high-earning, global musicians are announced for the stage in 2017.
But for those seeking an altogether different experience, these larger scale festivals are starting to take note and provide a smaller more curated experience for fans who want to avoid the enormity of huge festivals, set across miles of land.
This year Governor’s Ball Festival
kicked off the NYC summer in June with a huge festival, but come this October, the same organisers are offering something different, a new festival called The Meadows
. The Meadows is a smaller affair, mixing music with art installations, live graffiti and curated food experiences. And while Coachella
took over its resident two weekends in LA back in April, with huge headliners, the organisers just played host to a new New York festival called Panorama
. The idea behind Panorama? To merge the worlds of art, music, and technology. Teaming up with HP, Panorama had an onsite Lab space, with high-tech multi-layered experiences, which were created and curated by local NYC artists.
“There’s definitely been an uptick in large, well-known festivals creating smaller, more experiential festivals. It’s clear the music festival organisers are committed to offering more curated experiences for audiences. These smaller events are easier to take in, and easier for consumers to explore and interact with everything on offer,” says WGSN’s Amiyra Perkins, WGSN Mindset consultant.
“Also, the added benefit of having shared organisers between the festivals is that consumers get access to the same great, well-known music acts, like Kanye West, but playing in a more intimate environment. And better yet, The Meadows festival this October, bypasses the extreme New York summer heat, capitalising on cooler weather and the end of summer vibes,” adds Perkins.
Look out for these more curated, little sister festivals coming to a field near you soon.