The rise of the #chelfie (that’s changing room selfie)
By WGSN Insider

It’s the Instagram trend that is changing the way we shop – and it’s only going to get bigger. WGSN Client Services Assistant Camile Minerbo reports

Oct 19, 2015


That big moment when you finish your makeup – when you’ve finally decided what to wear and what colour of lipstick to put on. The moment when you’ve decided you’re ready to start the day. But before you leave the house, you can’t stop yourself from asking one, small but crucial thing – how do I look?

It’s curious how we constantly need confirmation from other people that we look amazing, great or just even OK. We claim to be confident yet if there’s even just a smidge of nagging doubt about our hair or outfit, we struggle to leave the house feeling good.

And here is where the #Chelfie – AKA the changing-room selfie – has swooped in to potentially make life better. A new shopping habit, it is basically the Instagram post asking followers one thing: “should I buy this?”

The funny thing is, it’s very unlikely anyone will respond to a chelfie saying: “you look horrible, really, give up on life (don’t take my word for this – people on social media can be mean).” I do believe people will always try to be nice with a range of awesome-self-help-book adjectives – whether it’s the truth or not.

And, if you ask me, that’s okay. We just need a shot of confidence to go out feeling good about ourselves or to buy the right outfit. And really, I don’t think there is any problem at all with this; I am actually a big supporter of the #chelfie. So my advice? Get on board with this new Instagram trend – it’s going to be huge.

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The rise of the #chelfie (that's changing room selfie)

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Global retail: How stores are embracing tech innovation
Jan 08th, 2016

[…] This Melrose based Rebecca Minkoff flagship is equipped with shopper aided technology. Interactive touchscreen dressing rooms allow customers to request new sizes and order in options, while a four-option environmental lighting system adds a fun yet practical way of finding the most flattering style. This system is intelligent, as it acknowledges that the consumer is constantly attached to their smartphone even in the changing room. […]

Visual merchandising in a digital era: Instagram-friendly
Jan 05th, 2016

[…] For brands encouraging in-store photos and getting shoppers to share brand content with their contacts and other social media users is key. However, the stores that are doing it best realise the importance of thinking beyond the basic product shot or the chelfie (changing room selfie). […]

Chelfie Mackintosh
Nov 15th, 2015

Rise of the Chelfie! Super article

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