Sep 17, 2021 | By Crystal Tay
Big data meets consumer insights, Experience WGSN.
Snackable wellness sees consumers fitting a multitude of activities into brief bursts to be time efficient, add rhythm to the day and break up larger projects. Snackable activities are also an act of self-care, enabling people to fight monotony and try new things. Time-crunched consumers are getting creative with daily routines, fitting in short activities such as deskercises, nature walks and mini meditations, creating new habits in trial-sized timeframes.
With time-poor consumers experiencing pandemic-induced emotional fatigue, small micro-moments throughout the day have become essential for overall productivity as well as emotional wellbeing. At the same time, with the global shift to working from home for many people, it has become possible to squeeze bite-sized activities into the day, with routines that can be done while working, relaxing and multi-tasking.
The rise of work from home lifestyles has been a significant factor in fuelling the snackable wellness trend. Consumers are looking for creative ways to break up the monotony of their day and working from home with things that are approachable and accessible. A key example of this is exercise and shortened classes, however, it has also expanded in the wellness realm, with snackable meditations, quick face masks and even 10-minute at home infrared blankets for sale.
Breaking activities down into bite-sized pieces is helping consumers combat emotional fatigue while optimising their time. Products are emerging that can be used on-the-go, enabling people to easily pick up tasks or simply stay organised. With spas in and out of lockdown over the past year, consumers invested in simple, at-home wellness devices such as massage guns designed for fast relief and relaxation. Premier brand Therabody expanded its product offering when it acquired PowerDot, an app-controlled, medical-grade device that uses neuromuscular electrical stimulation (NMES) and transcutaneous electrical nerve stimulation (TENS) to send electronic pulses that create muscle contractions. This is used to reduce muscle pain, period cramps and migraines.
Acupressure has for years been a remedy for migraines and simple products, such as the Aculief pin, designed to be popped on when pain starts. Snackable wellness products aim to provide results in minutes. Fleur Marché’s CBD wellness patches were inspired by spot patches and contain ingredients such as B12 for a flash boost of energy, while Moxe’s Smell Therapy Kit offers a set of quick nasal inhalers designed to calm or stimulate the mind, depending on the scent used.
We are seeing snackable wellness reach all aspects of the market. If you’re a subscriber, read more on snackable lifestyles here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.