4 hours ago | By Vittoria Toffoli
Experience Lifestyle & Interiors on WGSN.
Nov 14, 2016
By WGSN Insider
The worlds of design and retail have always been close, but in the age of Instagram, they are more tightly related than ever. Stores have moved beyond traditional (read: boring) brick and mortar offerings to deliver something that truly delights the consumer, is perfectly shareable on social media and is bright and bold, tapping into current colour trends. So if you are seeking interior design ideas or inspiration, it might be worth taking a closer look at the place where you buy your shoes, clothes and accessories. Below we’ve rounded up 7 global stores with aesthetically pleasing interiors that are currently inspiring us, enjoy!
The combination of pink walls and furnishings with brass fixtures is emerging as a strong trend in store design, particularly for luxury womenswear and women’s footwear stores. The aesthetic is refined and overtly feminine, with the use of brass adding a contemporary feel to the otherwise soft palette. Consider using brass in accents, such as door handles, mirror frames or table legs for a toned-down effect.
2. The Pigment art store, Tokyo
Designed by architect Kengo Kumo, the Pigment art store in Tokyo has an entire wall of colour arranged pigments, which is rainbow inspired and perfect for Instagram.
3. Fendi, Miami
Located in the Miami’s “Design District’, Fendi is capturing the vibrant vibes of the southern coast with bright orange. The colour pops even more through the strategic pale blue contrast on the upper layer of the store front.
The S/S 16 macro trend Soft Pop is confirmed in Nike’s new fitness studio and VIP space, 45 Grand. The trend is brought to life through a pale pink palette and use of malleable materials and soft textures such as tufted seating areas and draped curtains. Angular structures and hard materials such as metal and leather are used in contrast, combining femininity with precision. The look is not kitsch or saccharine, but is refined and sophisticated, with ethereal pastel tones and premium, tactile fabrics.
5. Normann Copenhagen, Copenhagen
The Danish furniture and design company dedicated a room for the colour pink in their new Copenhagen retail location. Through the strategic use of colour blocking, consumers are drawn into each individual product placed down before them. Normann is an excellent example of creating a drool-worthy space inviting customers to post and share on social media platforms.
Paul Smith, Los Angeles
6. Paul Smith, LA
The power of pink continues to project itself into the in-store retail space, but the brand Paul Smith uses this trend on the outside of the building. The bright magenta exteriors attracts professional bloggers and amateurs alike to pose and post.
7. Penguin, Toronto
Shifting away from the generally mundane book hunting experience, book publisher Penguin has created a colourful and fun retail space at the bottom of their head office. Consumers can experience the changeable larger than life sized book spines, which can be changed for a specific book like a new release.
Like this? Subscribers should check out our report called Designing for Instagram – Store Design Inspiration. Not a subscriber? Find out more here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.