Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
The LA based denim brand, Hudson, recently gained a $30 million investment, and plans to expand and possibly launch a retail concept soon. Now, the brand is set to kick off a new ad campaign featuring Georgia May Jagger, daughter of Mick Jagger and Jerry Hall, and the perfect combination of Hollywood and London. The campaign images feature Jagger wearing denim cutoffs and lounging on a Union Jack pillow and posing in ripped, bleached jeans against a background of a disheveled apartment. Hudson is planning to add new washes to their collection, including some ripped and destroyed styles, as well as adding to their mens line.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.