The Online Denim Bar

Online retailers look to eliminate denim dilemmas with bespoke jeans shopping.

As we all know, finding the right jeans is all about choosing the most flattering shape and style. However actually picking out the right pair can be hard work, especially online. In order to help overcome this issue, an increasing number of retailers have begun introducing savvy denim clinics to provide shoppers with the perfect jean-finding solution.

Online designer store,  Matches, launched a concept Denim Clinic, to provide customers with comprehensive guide to fit and styles, as well as explanations of their various denim treatments. The Denim Bar features shopping categories for each designer brand, plus denim glossaries and measuring tips. Selfridges & Co’s ‘Denim Guide’ provides top tips from their denim experts as well as a whole host of denim directories detailing each brand and the style of denim they employ. Bloomingdales’ ‘Denim Seeker‘ provides the real deal, where women around the office share their denim war stories and explain valuable advice on how to find the perfect jean.

These bars are not just for girls, either. Topman took the concept to the next level, employing the latest video technology to highlight new fabrics and fits as well as provide denim tutorials on how to wear each style. Ilovejeans.com’s ‘Know Your Denim‘ section takes a more educational stance with denim dictionaries and brand info, turning their customer into a real denim aficionado.

In today’s online retail world, these denim services prove you should go the extra mile if you want to attract the denim consumer.

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